outbound telemarketing

Outbound telemarketing may be the most effective way to produce leads for your company. Outbound telemarketing consists of using advanced technology to broadcast your product and/or service. Use outbound telemarketing to fulfill your lead generation needs. Read more below...

outbound telemarketing

Outbound telemarketing may be the most effective way to produce leads for your company. Outbound telemarketing consists of using advanced technology to broadcast your product and/or service. Use outbound telemarketing to fulfill your lead generation needs.

What is outbound telemarketing? Outbound telemarketing is simply the outbound effort of getting phone calls to your prospects. Simply stated, calls proceeding from your call center to your prospects. In order to accomplish outbound telemarketing, you will need to have some things in place:

• A call center - a physical location where calls will be dialed.
• Trained operators - operators that are staffed and ready to do their part on calls that are extended
• Hardware to place the calls - in the past, manually dialing operators were replaced by predictive dialers. Predictive dialers feature an ability to sweep through a list and provide operators with dialed calls. This would theoretically save on wasted time with normal occurrences of busy, disconnected numbers, and answering machines. This antiquated technology has been replaced with Voice Broadcasting. This technology offers the list dialing as the predictive dialing; however, only interested prospects are directed to speak with a live person by having the prospect simply press 1 on their phone.
• Tracking is necessary to know how the campaign is going. The measurement of the success or failure of the campaign is imperative to the business model. Each presentation that is broadcasted should be measured for results. This scientific approach will insure to present the best broadcast message for ultimate lead generation.
• Online reports to have statistical information will provide an accounting of the effort of the campaign. It is important to know calls attempted, connected, and so on.
• Assistance from experts - perhaps one of the most overlooked and most important. Many times, people venture into purchasing auto dialers. An auto dialer is much like the predictive dialing method. You attempt to construct your message on your own and are limited to your phone line dialing one call at a time. In order to this method to work, there will need to be thousands of calls placed to get the appropriate response and opportunity for a prospect to be converted to a lead. Experts in voice broadcasting should be consulted for script assistance as well as every other phase of the effort.