Telemarketing offers an ability to provide a target based marketing effort. Typically, YOU choose your target base. You may choose from a demographic ranging from individuals to businesses, from time and duration to employee size. You may target more than one industry.
All telemarketing services begin with the selection of data. When attempting to select the telemarketing services with lowest prices, insure that the database is current. When a company believes that they can assist you in selecting from hundreds of millions of records, the number is impressive, but what is more impressive would be good numbers that can be reached.
Begin with the understanding that typically, there will be data divided into two major categories:
Also, there are times where there may be special databases that are maintained by some such as a new homeowner database. This would enable a business that targets a new home buyer.
A company that offers telemarketing services will usually declare that the database(s) they own are current and that new information is constantly being brought in weekly. Demographics change, people move and so information is not static. When a company does spend the appropriate time maintaining and updating their data, this will provide larger counts and higher response rates.
There are many uses for telemarketing services. Here are a few suggestions for consideration:
The above examples are typically in an outbound effort, where the calls are made from the call center to the customer. There is also some inbound uses as well:
Be aware that agents that are servicing should be utilizing computer generated dialing rather than manual dialing. This provides the most efficient model for getting the agents through the targeted list. Also, there are companies that do sell predictive dialers as a solution. Please insure that you account for DNC scrubbing of your call list. This should assist you in avoiding FCC/FTC penalties.
Did you know that you can run calls yourself on the web? If you prefer, we can also control your calls for you. Either way we want to make sure your campaign is a success. We want to build a lasting business relationship with all of our clients, and we are committed to doing just that!
